Work with me
You have a valuable story to tell. Together, we can employ today’s tools to share it broadly.
As a communications consultant, it’s my job to connect your message with the ideal audience to receive it. I offer a number of package options to help individuals, organizations, and companies to identify the target audience, articulate immediate and future goals, and engineer the tools to help share your story with the world.
From articles to social media to profiles to accredited presentations, we’d be happy to work in collaboration to achieve your goals.
STRATEGIC MARKETING
Build awareness and community around your brand, product, or service to curate an ideal audience ready for conversion.
- Optimize user experience for engagement, comprehension, and conversion
- Engineer unique opportunities to publish content and drive traffic across media
- Build brand awareness and integrity through repeatable and consistent delivery of content streams
- Make your brand easy to find for those who need your services or product with content marketing, optimizing for search (SEO) and large language models (answer engine optimization [AEO])
Budget: Starts at $6,500 per month; 12-month commitment
PUBLIC RELATIONS
Support your organization with mission-driven communications with this year-long engagement. Building on the strong foundation of strategic marketing, curate brand awareness and engagement with external opportunities.
- Create a strong foundation for engagement with an assessment of digital footprint
- Develop a plan for improvement of digital presence, optimizing for search (SEO) and large language models (answer engine optimization [AEO])
- Press release (PR) writing and advisement on distribution
- Social media marketing, management and engagement
- Strategic partnerships for cross promotion
- Efficient system setup to automate where possible
Budget: Starts at $10,000 per month; 12-month commitment
Let’s make it a pack: 90-day Marketing Push
Combine the Market Research Report, Social Media Onboarding and Email Marketing package into a 90-day marketing push. Over the quarterly we’ll:
- Evaluate your digital presence across website and social media
- Develop an improvement plan in alignment with your current business goals
- Onboard social media into your marketing funnel with consistent branding and message
- Curate the user experience from initial contact through to conversion with email marketing drip campaigns
- Refine and deliver value proposition across digital media
Budget: $10,500, billed monthly
Market Research Report
Set a strong foundation for your next marketing push by assessing where your digital footprint and user experience.
- Navigation of the user experience across digital presence
- Social media audit of profiles
- Comparison of your website versus competitors in the industry
- Assessment of the ease of use transitioning throughout the phases of your marketing funnel
- Advice on next steps in alignment with stated goals
Budget: $5,000
Social Media Onboarding
Launching a consistent brand presence across multiple profiles is no easy feat! Grab some help identifying which platforms to be on, creating a consistent message across profiles, and setting up a system for easy and efficient scheduled posting across profiles.
- Up-front form and interview to get to know the brand
- 3-month commitment to ideate and refine messages
- Branded profiles across social media
- Identified content pillars for ideating future content
- Onboarded software to make scheduling content efficient
Budget: $5,000
Email Marketing
Demonstrate your value proposition to prospective clients and new customers with an email communication system.
- Write drip email campaigns, for example, in onboarding new leads or post-event email marketing
- Draft and automate messages around birthdays, anniversaries, and holiday emails
- Ideate, write, and deploy email newsletters for recurring engagement opportunities with leads in their inbox
- Deliver targeted calls to action for use of your product or service at optimal times
- Evaluate behavior of audience to deliver curated messages in coordination with an overall marketing strategy to maximize capture rate and remain in contact with leads
Budget: Starts at $1,000
Ghostwriting and Thought Leadership
Onboard editorial and marketing help to support your professional development and thought leadership goals.
From ghostwriting a single-sourced editorial to collaborating on a multisource journal article, this package provides the editorial and marketing support that you or your organization are looking for in order to spend more time doing what you do best.
- Draft, copy edit, and revise articles in alignment with publication standards
- Leverage content with distribution on social media
- Pitch desired topics to publications within industry vertical
- Optimize profiles for thought leadership expansion goals
- Design and edit presentations for speaking events and conferences
Budget: Starts at $500
Book Editing and Development
Writing a book can be a solitary sport, but editing and publishing are not. The right partner can help to ensure your final publication is the best version.
- Copy edit manuscripts with an eye on spelling, grammar, and punctuation
- Assist with storyline development, keeping critical eyes on timeline, repetition, character development
- Revision review
- Assistance with book proposal drafting and editing
- Tips for publishing next steps, including traditional publishing and self publishing
Budget: Based on word count
Social Media Maintenance
Maintain current social media profiles with established content streams, removing editing, branding, and posting of content across platforms from your to-do list. (Typically follows a social media onboarding engagement.)
- Quarterly meetings to establish forward-thinking goals for content curation
- Ideation and curation of at most 4 posts per month, supplementing client curation
- Maintenace of a scheduler and posting schedule
- Monthly analytics report and insights
Budget: Starts at $600
Don’t see the right partnership for you below? No worries, your business and needs are unique and so too is your marketing. Fill out the interest form to tell me a little bit about the problem for which you’d like a solution and I’ll be in touch!