STRATEGIC MARKETING with Shannon Simcox
Allow me to help you identify your ideal audience, create a strategic marketing plan for reaching them, and build a community primed for conversion. Delivered using the principles of journalism and good storytelling, quality, authentic communications are only a few clicks away.
Marketing
Are you looking for a partner
to support your organization’s efforts
at community building?
- Evaluate the user experience and identify barriers to conversion
- Strategically create content that drives traffic
- Design and execute an automated communication strategy
Public Relations
Are you looking to take the initiative and promote your product, service, organization, or expertise?
- Identify and foster strategic partnerships to expand media footprint
- Use mission-driven communications to attract audiences and drive traffic
Brand Building
Could you use assistance in building out media platforms that cohesively represent your brand?
- Social media onboarding with branded profiles that tell your story
- Strategically engineered messages and keywords to attract the ideal audience
- Build a loyal community eager to engage with and purchase your product or service
You have a story to tell, together we can share it
Whether you are providing a product, service, or are a non-profit, telling your story is a crucial aspect of fostering connection and reaching your desired audience.
Why Shannon?
Leaning on about 20 years as a media professional, I put to work the tools I’ve gained in digital marketing, public relations, and brand development to help organizations to reach their ideal audience.
Working with me is an ongoing partnership. With consistent communication and alignment with overarching goals, we will work strategically to foster communication and reach your niche.
Your customer’s attention is at a premium, as is your time and money. Invest in the time to navigate the user experience, create content that resonates with your ideal audience, and engineer a strategic plan to meet your needs.
Packages
Navigating communications for your brand, business, or nonprofit should be consistent and strategic. From taking marketing and public relations off your plate to the specific support items that will move forward your marketing funnel and business plan, we’re happy to help.
Strategic Marketing
Foster brand engagement, increase traffic, and ask your community to convert with these tools.
✓ User experience mapping
✓ Content creation
✓ Community development
✓ Lead generation
Public Relations
Support your organization’s goals with mission-driven communications and outreach.
✓ Market research
✓ Strategic partnership development
✓ Media outreach
✓ Ghostwriting
Communications Support
One-off options ideal for analyzing your digital footprint and building systems.
✓ Event marketing
✓ Email campaign writing
✓ Social media onboarding
✓ Personal branding
